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The task of website
search engine optimization is mainly to understand and understand how other
search engines grasp the webpage, how to index, how to determine the search
keywords and other related technologies, so as to optimize the content of this
webpage to ensure that it can be in line with the user's browsing habits, and
in It is a modern technology that improves the ranking of search engines without
affecting the experience of bedizens , thereby increasing the number of visits
to the website , and ultimately improving the promotional or sales capabilities
of the website. Based on search engine optimization processing, in fact, in
order to make this website more acceptable to search engines, search engines
often compare the content of different websites, and then provide the content
to network users at the most complete, direct and fastest speed through the
browser.
Method
classification
The technical means of
search engine optimization mainly include black hat (black hat) and white hat
(white hat). The means of deceiving search engines and visitors through
cheating, and eventually being punished by search engines, are called black
hats, such as hiding keywords, creating a large number of meta words, alt tags,
etc. The SEO technology accepted by search engines through formal techniques
and methods is called white hat.
1.
white hat method
The white hat method of
search engine optimization follows the principles of search engine acceptance.
Their advice is generally to create content for users, make it easy for search
engine bots to index, and not play tricks on search engine systems. When some
website employees make mistakes in designing or building their website, so that
the website ranks low, white hat method can find and correct errors, such as
machine-unreadable menus, invalid links, temporary redirection, inefficient
indexing structure etc.
2.
black hat method
Black hat methods use
deception techniques and abuse of search algorithms to market irrelevant,
primarily business-oriented web pages. The main purpose of black hat SEO is to
get the website to get the ranking they want to get more exposure, which may
lead to search results that are not satisfactory to ordinary users. Therefore,
once a search engine finds a website using "black hat" technology, it
will lower its ranking at least, or remove the website from the search results
forever. Merchants who choose black hat SEO services are partly because they do
not understand technology and are deceived by service providers without understanding
the value of SEO.
Optimization
Strategy
1.
The theme should be clear and the content should be rich
Before designing and
making a website, it is necessary to clearly set the theme, purpose and content
of the website. Position the website features according to different purposes.
It can be a sales platform or a promotional website. The theme of the website
must be clear and prominent, and the content should be rich and full, so as to
meet the principle of user experience . For a website, optimizing the theme and
actual content of the website is the most important. A website needs to have a
distinct theme, rich content related to the theme, focus on changes in certain
areas, and update in time.
2.
Introducing links should be popular
One of the criteria for
search engines to judge the quality of a website is the number of external
links and the quality of the linked website. Create popular and meaningful
outgoing links and increase the popularity of links, which can not only improve
the ranking in search engines, but also play a role in mutual promotion.
Studies have shown that: when the PR value of a website link reaches 4-6, then
the page visits are relatively good; when the link PR value reaches 7 or more,
then the quality and popularity of the website are excellent. If a webpage is
linked more by other webpages, then the webpage is more likely to have the
latest and most valuable high-quality webpages. Increase links with industry
websites , regional business platforms , and partner websites as much as
possible. Being cited by websites with high PR can improve the PR of this site
faster. Publish information related to the theme and business of the website on
the website. Users see this information on other websites and then visit the
website, that is, increase the number of visits to the website through external
links.
3.
Keyword setting should be highlighted
The keywords of the
website are very important, it determines whether the website can be searched
by users, so special attention should be paid to the selection of keywords. The
selection of keywords must be prominent and follow certain principles, such as:
keywords should be related to the theme of the website, do not blindly pursue
hot words; avoid using general words with broad meanings; choose specific words
as much as possible according to the type and characteristics of the product
Words; select words that are commonly used by people when using search engines
and are related to the products and services that the website needs to promote.
The number of keywords from 5 to 10 is relatively moderate, and the density can
be 2% to 8%. It is necessary to pay attention to embodying keywords in the most
important and prominent positions of the title (Page Title) and paragraph title
(Heading). It is also necessary to have different page descriptions such as the
content of the page, the alt attribute of the picture , and the META tag .
Degree setting highlights key words.
4.
The hierarchy of the website structure should be clear
In terms of website
structure, try to avoid using a frame structure , and try not to use FLASH
buttons in the navigation bar . First of all, we must pay attention to the
design of the homepage of the website , because the probability of the homepage
of the website being detected by search engines is much greater than that of
other webpages. Usually, the homepage file of the website should be placed in
the root directory of the website, because the search speed in the root
directory is the fastest. Secondly, we should pay attention to the level of the
website (that is, subdirectories ) should not be too many, the first-level
directory should not exceed two levels, and the detailed directory should not
exceed four levels. Finally, the navigation of the website should use pure text
for navigation as much as possible, because text can express more information
than pictures.
5.
Page capacity should be rationalized
Web pages are divided
into two types: static web pages and dynamic web pages . Dynamic web pages are
web pages with interactive functions, that is, data returned through database
search. In this way, it takes a long time for search engines to search, and
once the content in the database is updated. The data crawled by the engine is
no longer accurate, so search engines rarely include dynamic web pages, and the
ranking results are not good. Static web pages do not have interactive
functions, that is, simple information introduction, and the time spent on
search engines is short and accurate, so they are willing to include them, and
the ranking results are better. Therefore, the website should try to use static
web pages and reduce the use of dynamic web pages. The smaller the webpage
capacity, the faster the display speed and the higher the friendliness to the
search engine spider program. Therefore, when making webpages, try to simplify
the HTML code as much as possible. Usually, the webpage capacity does not
exceed 15KB. The Java.script and CSS in the web page should be separated from
the web page as much as possible. It should be encouraged to follow the W3C
specification to use the more standardized XHTML and XML as display formats.
6. Website navigation should be clear
7.
Website posting to be updated
In order to better
realize the dialogue with the search engines, the optimized corporate website
is actively submitted to each search engine for free inclusion, and strives for
a better natural ranking . If a website can be updated regularly, it is easier
for search engines to include it. Therefore, updating the website reasonably is
also an important method for search engine optimization.
Advantage
1.
Price advantage
In the long run,
compared with keyword promotion, what SEO needs to do is to maintain the
website and ensure that the website has a keyword advantage. It does not need
to pay for each click of the user, so it is much cheaper than PPC . In
addition, search engine optimization can ignore the independence between search
engines. Even if it is only optimized for a certain search engine, the ranking
of the website in other search engines will increase accordingly, reaching the
level that can only be achieved by repeated payment in keyword promotion.
Effect.
2.
Easy management
If the enterprise
entrusts the task of website search engine optimization to a professional
service provider, then the enterprise basically does not need to invest
manpower in website management, and only needs to observe whether the
enterprise's ranking in search engines is stable from time to time. Moreover,
this natural ranking effect achieved by modifying itself allows companies not
to worry about malicious clicks.
3.
Strong stability
After the corporate
website is optimized for search engines , as long as the website is properly
maintained, its ranking in search engines is also very stable and will not
change for a long time.
Search engine optimization
is developing rapidly abroad, and there are also many optimization enthusiasts
in China. They carry out their own optimization work and study in various ways,
and make continuous progress. Domestic website construction operators are
paying more and more attention to search engine optimization. This market is
very large, and I believe more and more people will join this field.
Search engine
optimization technology has risen rapidly with the development of the Internet,
but where does search engine optimization go, but many webmasters are confused
and hesitant. There are still many blind spots in the development of China's
search engine optimization technology, as follows:
1.
Arbitrary charges for keyword ranking
The search engine
optimization industry has just started to develop, and there is no uniform
standard for bidding keywords, so there will be a phenomenon of arbitrary
charges. As a result , malicious competition has caused chaos in the charging
standards of the entire industry.
2.
The SEO effect is unstable
Webmasters who have
done search engine optimization rankings know that it is normal for rankings to
fluctuate up and down. For example, if you optimize the website for a client,
the first page will go to the second page when you ask the client to check and
accept it the next day. There are many times when this happens. Search engines
are constantly changing their ranking algorithms. This also relatively
increases the difficulty of search engine optimization.
3.
The limitations of home page ranking
The position of the
search engine homepage is very limited, and the natural ranking of the homepage
is only 10 positions. We are competing for these 10 positions. Specifically
there are no 10 positions.
4.
Facing the risk of being punished
A little carelessness
in website optimization will be punished by search engines. Improper website
optimization operation, as long as it is punished, it is not a problem of
customers not paying money, and it is a good thing not to seek compensation.
Therefore, search engine optimization technology needs to be strengthened to
avoid improper means and lead to unnecessary consequences.
In view of various
difficult factors, the implementation of search engine optimization work may be
in a state of groping and confusion for a period of time in the future.
Therefore, in the face of various difficulties, whether search engine
optimization staff can successfully overcome the difficult period determines
the search engine optimization in China . Whether it can achieve better development
in the future.
1. With the development
of the network, the number of websites has reached hundreds of millions, and
the amount of information on the Internet has grown explosively, making it more
difficult for people to find target information. The emergence of search
engines has brought great convenience to people in finding information. Has
become an indispensable online tool.
3. Due to the lack of
professional marketing knowledge and concepts, ordinary Internet companies only
build websites for you from a technical point of view. Artists only need to
design your website beautifully, and programmers only need to realize the
functional modules you require. The websites produced in this way are valuable.
Defects do not meet the search engine's inclusion requirements, so the website
must be comprehensively optimized.