Search Engine Optimization services are aimed at all companies that wish to make use of expert and competent advice to improve the positioning of the website on search engines. They are suitable for businesses that have a medium/long-term vision and want to gain visibility and a constant increase in traffic over time.


What is the goal of SEO services?

The goal of SEO services is to ensure that the company's website appears at the top of the search results for all the keywords that are most important to the business. In this way there will be an increase in the organic visibility of the site and the chances of attracting the attention of target customers interested in the products or services offered will increase, beating the competition.


All SEO services

There are different types of SEO services that an expert and competent digital marketing agency can offer to its customers. Here is an exhaustive list:


SEO Copywriting

Link Building

Keyword Research

SEO audits

SEO for Ecommerce

SEO Migration

On-site SEO

Local SEO

Backlink analysis

International SEO

SEO training


Let's take a closer look at each of these activities to understand what they are.


SEO Copywriting

It is not enough to produce content to obtain SEO results, the published content must be of quality and speak the "same language of Google". SEO Content activities are used to optimize the content of your web pages to ensure that Google places it best in user search results. Therefore, when you create content for your blog, always remember to do the following:


Write on trending topics to get more visits to your website;

Check out what competitors have written on that topic and draw on the best results to create your own article;

Optimize On-Page SEO (title, description, H1, H2, H3, images, links and textual content);

Check the text and correct any errors;

Remember to insert index and bold to make reading more fluid.


Link Building

One of the most controversial and little-known aspects of SEO activities is undoubtedly link building, or the acquisition of links from other sites. Link building (or link earning) is an off-site SEO activity, which therefore, unlike on-site SEO, operates outside the website. The Link building service is usually the successful step to the backlink analysis activity : analyzing and then improving the profile of external links pointing to your business website can help your domain gain authority and improve the positioning of your web pages.


Keywords and Market Research

The Keyword and Market Research service aims to map in detail the target keywords on Google for the reference sector and analyze the market and the positioning of online competitors. Keyword research then analyzes the main keywords in the sector, the volumes and search intent for each keyword, the positioning of your site for each of the selected keywords and that of your competitors. This SEO service is essential to better understand what your online customers are interested in and to meet their needs (information or purchase). Our SEO agency does not just provide you with data, but also supports you in the right strategy to make the most of the information collected.


SEO audits

The SEO Audit (or SEO analysis) is a detailed technical analysis that allows you to highlight the most relevant SEO elements for the natural positioning of the website. By scanning the site, opportunities for improvement and the health of the website are revealed. In an SEO Audit, the technical checks of the On-page SEO cannot be missing  , including:


Analysis of metadata (Title and Meta description tags) and headings ;

Correct management of the sitemap.xml;

Image optimization ;

Website architecture analysis;

Control of internal links;

Attention to Core Web Vitals to ensure excellent user experience performance;

Using structured data ;

Optimizing mobile performance .

ecommerce seo services


SEO for Ecommerce

Do you run an e-commerce? Then you can't ignore SEO. Search engine optimization of an online shop can greatly accelerate the performance of your business. Among the various activities to be implemented in this case, it is worth mentioning some of the utmost importance:


The choice of the CMS platform in which to host the e-commerce: each one has its own rules and, based on your objectives and business model, one solution may be preferable to another.

Keyword Research for e-commerce : use the same keywords that your potential customers use when searching for your products online.

SEO optimization of the structure: watch out for duplicates! The structure of an e-commerce is another fundamental aspect that should be optimized when building the online store. We need to favor a simple, easily navigable structure.

Optimization of tags and contents: to do an excellent job, you cannot ignore the on-site SEO and the originality and quality of the contents of your shop.


SEO Migration

Are you facing the restyling of your website? Then the service you need is SEO Migration . With this term we intend to indicate the set of all the analysis, control and optimization activities of the visibility of your website on Google, before, during and after the migration (an operation that takes place during the restyling of a website to indicate to Google when switching from one site to another).

These are highly technical operations that must be tackled with the support of SEO experts. The risk of carrying out an SEO migration badly is to see a real collapse in organic traffic, with the compromising of business performance. Avantgrade.com has helped different clients nationally and internationally to manage their website SEO migration, successfully supporting all phases of the business.


Onsite SEO

On-site SEO (or on-page SEO) is all that series of optimization activities to be carried out within a site with the aim of improving its positioning among the search engine results. These operations range from the optimization of the content to the metatags and conclude with the aspects of technical SEO. Among the various points, on-site SEO considers:


Website architecture;

Tag Title, Meta Description and Headings (H1, H2, H3);

Web page content;

Internal links.


Local SEO

Local SEO is the set of activities useful for positioning a website for local searches , i.e. queries that have a value linked to a specific location or geographical area. Local SEO services are essential for companies such as restaurants, hotels, physical shops, gyms, professionals (doctors, lawyers, accountants, etc.) who operate in a specific city, and so on.

The purpose of Local SEO is to optimize a website in order to rank it in a prominent position for local searches, i.e. those whose results usually feature a page containing the map of activities in the area of ​​interest. In this way it will be easier to find customers in the area where the product or service you are looking for is offered. Of fundamental importance for Local SEO is the optimization of the Google My Business tab of one's business.


Backlink analysis

Each website enjoys a specific authority – which we could define as popularity – determined by the quantity and quality of signals it receives. In other words, the more (and better) the incoming links are , the higher the possibility of improving the ranking in search results. Our backlink audit therefore serves to define the parameters within which it is necessary to act to improve one's profile , as well as to establish ethical strategies for acquiring new links.


International SEO

Do you operate in different countries? Not always a single website structure can be good for many different markets. In order to optimize its online presence in different countries, the International SEO service allows you to carry out all those activities that will benefit the company in terms of visibility for each reference market : from keyword analysis to site structure : each market will have precise rules to follow. Our team of SEO experts will analyze your situation and provide you with detailed information on how to optimize your online presence in different markets from an SEO point of view.


SEO training

At the end of the SEO services described so far, our digital marketing agency also deals with training for companies: our SEO courses are tailored to the needs of customers. Therefore, these are not standard courses, but designed ad hoc for each reality. At the end of the course, a certificate is also issued which certifies the skills acquired.


What does SEO do?

The SEO consultant is a professional in website positioning optimization. This figure has the task of analyzing your business in detail and recommending the best SEO optimizations that can be implemented, sometimes even supporting you in carrying them out. Specifically, these are the three stages of work of a good SEO consultant:


Pre-analysis: before leaving, anyone involved in offering SEO services must know the initial situation of the website, examining the initial state both from a technical and content point of view.

Website optimization: in this phase the consultant, after having analyzed the site, will proceed with suggesting various SEO interventions and activities to be carried out to increase the visibility of the web pages. it is possible to optimize any type of website, e-commerce and portal, working both on the technical side and on the contents and keywords for which you want to position the business.

Results: if the company has implemented all the SEO advice suggested by the agency or SEO consultant, it will finally be possible to evaluate its performance through a new analysis of the site's performance.


List of top SEO activities, SEO task list

Here are some of the SEO optimizations your digital marketing agency might suggest you implement: either:


identification of the keywords for which to position the site

On page optimization : tags, meta tags, alt img, headings

Review of the contents of existing pages

Improved internal linking

Off-site SEO and link building

Optimization of Core Web Vitals

Site error checking

Traffic analysis